You run it yourself, and one task is eating you.
- You want
- Hours back, and fewer dropped balls.
- You fear
- Buying something you cannot keep running.
AI systems · automation · custom software
We build the tool you would otherwise rent forever.
Built on your accounts. Owned by you. No seat fees, no subscription to our software.
Who it's for
Business owners with work a machine should be doing.
A person is doing something by hand, over and over, and there is no engineer on staff to fix it. That usually looks like one of two things.
You have a team, and nobody on it builds AI.
- You want
- To use AI without a hiring round.
- You fear
- A system that leaks data, or acts wrongly with nobody watching.
Most businesses can already get software that does the work. What they can't get is someone to build their own tools, so they stop paying a subscription for something they'd use anyway.
The three offers
A diagnosis, a build, and someone to watch it.
They run in that order. You can stop after any one of them.
01 · The doorFree
Automation Audit
We map where your business loses hours to work a system should be doing, and write it down.
What you get
- What we measured, with the evidence
- What to fix, in order
- No scores, no invented numbers
- Yours to keep, whether or not you hire us
02 · The workOne fixed price
Systems Buildout
The thing the audit found, built and handed over running. Scoped first, then quoted as a single figure.
What you get
- Built on your own accounts, in your name
- You own it
- No seat fees
- Priced after we know what you will do yourself
03 · The upkeepMonthly · optional
Operate & Maintain
A system that acts on its own needs someone watching it. A subscription rents you software. This pays for a person looking after software you own.
What you get
- Monitoring, and fixing what breaks
- Model and dependency updates
- Regular checks that it still does its job
- Model usage billed to your own account
How it starts
You ask for an audit. That is the whole first step.
Ask
Tell us what the business does and what feels like too much manual work.
We look
A conversation, and a look at how the work actually moves through your tools.
You get the report
Findings with evidence, and the fixes in order. Free.
You decide
If one fix is worth building, we scope it and quote one price. If not, keep the report.
Proof
We built for ourselves first.
These run today. They are ours — nobody hired us to build them — which is the only reason we can show you how they behave when something goes wrong.
Its sends are announced to its owner first.
It works day and night for one person. Before it sends an email, a DM or a post through its connected tools, he is shown what is about to go out and given time to stop it. Its limits are written in code.
Twenty tools, sixteen run from one hub.
Audits, proposals, reports, outreach and a client portal for a working agency. Sixteen of the tools are launched from the hub.
Photograph a meal, get its nutrition.
MacroForge, shipped end to end: a vision model, sync across devices, email and push notifications.
1:48minutes from the analysis starting to the report confirmed sent, in its first full run on 12 November
A free report that sends itself. It is built so that when a business owner asks ELM Tree Marketing's website for a Growth Analysis, the request is checked, their site is analysed, and the finished report is emailed. Every step is written down, and a send only counts once the email is found in the sent folder.
Its first full run analysed a live website and sent the report, as a test, to our own inbox.
One rule sits behind this section. No claim about what we have built goes on this page until it has been checked against the code. That rule has already stopped two of our own drafts.
Bedrock · what you won't get from us
The things we have decided not to sell.
- A subscription to our softwareWhat we build for you is yours.
- A per-seat feeAdd staff without paying us more.
- Someone else's product with our name on itNo white-label wrappers.
- A promise about revenue or hours savedWe report what we measured for you, and nothing else.
- A claim that AI will replace your staffIt takes the repeated work. People keep the judgement.
- A system left running with nobody watchingWe either watch it, or scope it so nothing runs unattended.
Start here
Start with the audit. It is free, and the report is yours.
Tell us what the business does and where the manual work piles up. We will come back with a time to talk.